THE STORY BEHIND KAAFI
OUR COFFEE HAS A DEEP HISTORY
Kaafi’s founder, Zeeshan Malik, is a US-born, UK-based lawyer who grew up in Holland. He tasted his first cappuccino at age 5, and it was love at first sip. He used to often say he would open his own coffee shop when he retired – until he realised life is too wonderful to waste around waiting for retirement to do the things you love. At age 27, he decided to go from Barrister to Barista and moved back to The Hague.
THE WHIRLING DERVISH
Our symbol, the whirling dervish, goes back to the origins of coffee itself. It is believed that in the 15th century, Sufis brewed a hot beverage using coffee cherries (which they called “quishr”) to help extend their hours of study and worship – a beautiful and mystical connection to coffee! In Sufi culture, the whirling dervish also symbolises perpetual energy and the circular nature of the universe.
From bean to cup, it is not difficult to see how the coffee you drink could have travelled all over the world before reaching you – between the farmer, the roaster, and the café where it is brewed. There is indeed something quite special about the universal nature of the coffee ritual, something distant parts of the world could come together on. We wanted our brand to carry the spirit of this universality, and came up with the word “Kaafi” as a tribute to the many different (and yet etymologically similar) ways of saying “coffee” all over the world!